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Mudgee was the first town in Australia to turn Pink for the McGrath Foundation in October 2016. Over 124 pieces of media coverage of Pink Up Mudgee appeared across TV, radio, print and online.
“It was extremely gratifying to see a whole community in unity. Over 280 businesses, organisations, service groups and sporting groups were united for the one purpose – McGrath Breast Care Nurses.” Hugh Bateman, The Property Shop
“Pink Up Mudgee united the community in support of a single cause like never before. It was wonderful to see more than 280 of the region’s organisations get behind the campaign and dress their businesses pink to raise awareness of Breast Cancer. The community should be proud of its efforts in raising over $100,000 for the McGrath Foundation.” Des Kennedy, Mudgee Mayor