Pink Up Mid Western Region is happening again! The Mudgee Chamber of Commerce are encouraging businesses to start thinking PINK!

Mudgee, Rylstone, Gulgong and Kandos will be turning PINK for Breast Cancer Awareness Month in October to help raise funds for the McGrath Foundation.

To register your business in Pink Up Mid Western Region please email

We have Pink Up Packs available for collection shortly.

Mudgee was the first town in Australia to turn Pink for the McGrath Foundation in October 2016. Over 124 pieces of media coverage of Pink Up Mudgee appeared across TV, radio, print and online. Here is the coverage breakdown per state: 

NSW - 80 pieces of coverage
ACT - 2 pieces of coverage
SA - 2 pieces of coverage
VIC - 15 pieces of coverage
TAS - 2 pieces of coverage
QLD - 22 piece of coverage
NATIONAL - 1 piece of coverage.

“It was extremely gratifying to see a whole community in unity. Over 280 businesses, organisations, service groups and sporting groups were united for the one purpose – McGrath Breast Care Nurses.”  Hugh Bateman, The Property Shop    

“Pink Up Mudgee united the community in support of a single cause like never before. It was wonderful to see more than 280 of the region’s organisations get behind the campaign and dress their businesses pink to raise awareness of Breast Cancer. The community should be proud of its efforts in raising over $100,000 for the McGrath Foundation.” Des Kennedy, Mudgee Mayor 

"Pink Up Your Town brought the community of Mudgee together. The month long spectacular event raised Breast Cancer Awareness and money for the McGrath Foundation. There was big and small participation, from our local airline proudly displaying "Pink Up Mudgee" on the side of their aircraft to kids in their street selling handmade pink pom poms to help raise money. The reach was amazing and we as a town are so proud to have participated in Pink Up Mudgee to help have that conversation of Breast Cancer Awareness within generations and to raise money for the McGrath Foundation who do any amazing job by placing McGrath Breast Care Nurses in communities across Australia." Kim Gribble, Mudgee Chamber of Commerce 


Pink Up Mudgee - October 2016

The month of October is Breast Cancer Awareness month.

This year 15,934 women and 150 men will receive the devastating news that breast cancer has come into their lives. When this happens a McGrath Breast Care Nurses need to be there every step of the way. 

McGrath Breast Care Nurses help families in Australia experiencing breast cancer by providing invaluable physical, psychological and emotional support from the time of diagnosis and throughout treatment. This support is provided free of charge and can be accessed through self-referral.

Since mid-2009, the McGrath Breast Care Nurse Diana Thomas, has provided free support to over 170families experiencing breast cancer in your area, from diagnosis and throughout treatment.

For the month of October, Mudgee will be the first town in Australia to turn pink to shine a light on the effects of breast cancer in our community. The Mudgee Chamber of Commerce supported by the Mid-Western Region Council and the McGrath Foundation are coordinating this community wide event.

Our aim is to involve the whole community to be part of this month long spectacle which is sure to attract national media attention.

Our aim is to have as many shop fronts turn pink and our goal is to have pink lighting in the main street. There will also be pink races, pink tennis, pink lawn bowls, pink touch football and pink cricket.

In addition to raising awareness of breast cancer, the Mudgee Chamber of Commerce aim is to raise much needed funds for the McGrath Foundation that help place McGrath Breast Care Nurses in communities across Australia.

How can you be a part of this wonderful community initiative? Whether it be turning your shopfront pink, having your sports team wear pink, hosting a pink event, turning your hair pink, wearing pink to work,  organising a school event or any other ideas! Send them through to the Mudgee Chamber of Commerce and we will help co-ordinate.


Mudgee Chamber of Commerce

02 6373 3344 / 0403 130 899